Amazon India launched the $250 million Amazon India Smbhav Venture Fund to help companies that foster a digital India future using technology. Some of the sectors that the fund is directed at include going digital on small businesses, access to health issues, and increasing farmers' productivity, among others. Some of the startups that are in its purview are FreshtoHome, Hopscotch, Fitterfly, Cashify, MyGlamm, M1xchange, and Small Case.