How Doceree is addressing healthcare challenges - Interview with Harshit Jain MD, the Founder and Global CEO.

How Doceree is addressing healthcare challenges – Interview with Harshit Jain MD, the Founder and Global CEO.

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Harshit Jain MD, Founder & CEO of Doceree, shares insights on how Doceree platform revolutionizes HCP programmatic messaging and in this interview, he discusses leveraging AI to personalize life sciences communications at scale, the impact of digital transformation on healthcare, and the role of EHR integration. His innovative approach aims to reduce healthcare costs while enhancing engagement with HCPs.


Expert Perspectives: Q&A with Harshit Jain

Could you please explain what a programmatic marketing platform is from a POV around what does Doceree do and how?

Leading the way in making HCP-patient conversations richer and more meaningful through patented, responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. Doceree leverages its patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented.

Doceree is a global tech-first pharma marketing platform, building unprecedented solutions for healthcare professionals (HCPs) programmatic messaging with advanced data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. Powered by its patented technology EspyianTM, Doceree triggers a positive communication between HCP and patient, thereby significantly improving care engagement and delivery.

Digital plays more of a key role today in streamlining healthcare communications. What do you think has caused this transition and how do you think this transition is impacting the life sciences?

Digital is touching every industry today, and healthcare is not different. Especially in healthcare communications, the fast-paced digital penetration and adoption is beginning to solve the biggest problems of the industry by doing the basic—enriching HCP-patient conversations. Globally, healthcare is the third largest industry to produce data; imagine what use clinical data could be put to use if leveraged effectively, judiciously and ethically. That’s exactly what digital enables today–improved and accessible care, fast-tracked clinical trials, improved affordability and drug adherence. How does digital solve this? By simply analyzing data generated every day in the industry and using advanced algorithms to analyzse this data and understand HCP behaviour and patient history, better.

There’s a lot of discussion around AI. Do you think this technology has the capacity to uplift the life sciences industry or perhaps make it more complex?

I think AI has the potential to uplift every industry including life sciences as data is critical to understand an HCP’s digital journey and is vital to build a meaningful messaging campaign. With the implementation of artificial intelligence (AI) technologies, datasets are analyzed and deciphered to recognize the perfect path to communicate with HCPs within online channels. With the collection of data-driven insights pertaining to user behavior, AI pinpoints the prescribing behaviour of the clinician to allow marketers to optimize interactions with HCPs. This helps marketers understand why an HCP prescribes what he prescribes. Additionally, with the use of AI in a HIPAA-certified manner, marketers can now trigger real-time messaging to HCPs for the patient sitting right in front of them—all with the power of data and AI. Further, to capture the success of script lift marketing campaigns, AI-powered chatbots are now increasingly enhancing user experience.

What are the areas that can be improved with the use of AI in pharma?

Patient affordability is a big problem, not just in the US, but globally. By efficient and compliant use of AI, HCP-patient interactions can be significantly enriched with financial messaging to HCPs, who can then initiate communication about and dispense co-pay assistance to the exact patient sitting before them.

Not just this, like mentioned earlier, AI can significantly improve recruitment for clinical trials by enabling HCPs with communication about the same to the eligible candidates. This can potentially save millions of dollars and thousands of work hours. Even in drug discovery and design, AI can significantly accelerate the identification of new chemical entities, thereby reducing both time and costs. It can also enhance drug delivery systems by optimizing affinity and purchase.

How do EHR platforms benefit from platforms like yours?

Doceree can significantly enhance EHR platforms by offering integrated marketing solutions that allow pharma manufacturers to reach HCPs directly within their workflows, delivering targeted and relevant messages. This creates new revenue streams for EHR platforms by enabling effective engagement with pharmaceutical companies, while also improving user engagement through personalized content that helps in clinical decision-making. Additionally, Doceree’s advanced data analytics provide deeper insights into HCP behavior, enhancing EHR offerings. By ensuring compliance with healthcare regulations, optimizing marketing efforts, and improving resource utilization, collaboration with Doceree opens up new opportunities for EHR platforms–all while enhancing HCP engagement for pharmaceutical companies.

What do you think are some of the key concerns of operating in the digital age?

The biggest challenge today of the digital world of marketing is data privacy and security. The ever-changing global privacy environment is complex and inconsistent and hence, organizations innovating in healthcare need to allocate dedicated resources to stay up to date with data privacy regulations across different regions. These rules influence various aspects of marketing, including data collection methods, data hygiene, audience targeting, legal disclaimers on creative assets, and campaign impact. It is ideal, in such scenarios, to partner with a HIPAA-certified marketing platform like Doceree, that ensures compliant outcomes.

What are new trends that can be expected in the coming future?

Pharmaceutical marketing is undergoing a rapid transformation, where future trends are determined by new technologies and digital tools, and personalized and patient-focused communication strategies. Emerging advancements using AI are set to define how HCPs and patients interact within themselves and with pharmaceutical products, making experiences more efficient and tailored. For this, personalized marketing, driven by AI and machine learning, will soon take over traditional methods, enabling targeted communications that resonate with both HCPs and patients. Omnichannel strategies will be becoming more sophisticated, integrating real-time data to deliver consistent, impactful messaging. Immersive technologies like AR and VR might also influence content delivery, creating more engaging, humanized brand experiences.

Further, privacy-first marketing approaches will be gaining prominence, as companies must navigate complex data privacy regulations to build trust. Finally, global collaborations with stakeholders, including healthcare professionals and patient advocacy groups, will become crucial in driving effective marketing strategies across diverse markets.

About Harshit Jain – MD, Founder and Global CEO Doceree

Harshit Jain - MD, Founder and Global CEO Doceree

Harshit Jain MD, Founder and Global CEO Doceree. He worked as regular physician for 8 years, transitioned into advertising and is now a creative-data entrepreneur in healthcare bestowed with the greatest industry awards for his pathbreaking contributions in addressing some of the biggest health challenges. Previously known for his role in McCann Health as India Country Head and North America Innovation & Engagement Lead, Jain’s revolutionary healthcare campaigns such as ‘The Immunity Charm’; ‘Door Blouse Campaign’; ‘The Noon Assembly’, among others, received accolades such as the Cannes Lions Grand Prix for Good, India’s first Black Pencil at D&AD Awards, One Show’s first ever Best of Discipline Award in Health, Wellness & Pharma category, 40 under 40 APAC marketing-communications achievers, 2017 Most Influential Global Marketing Leaders of the Year by the World Marketing Congress and more.

In 2020, Jain stepped into the shoes of an Entrepreneur with Doceree – world’s leading global healthcare marketing platform building unprecedented programmatic solutions for Healthcare professionals (HCPs) marketing. As CEO, his vision is to address the acute problem of rising healthcare costs by bringing transparency in engagement between the life sciences brands and HCPs (healthcare professionals). For his work at Doceree, he was named Elite Disruptor 2020 by PM360; 40 Under 40 honourees for Medical Marketing and Media’s 2021 class and Top 25 Tech Trailblazers of 2023 by Entrepreneur India. As a passionate advocate for healthcare and technology, Jain has raised $45M+ investment to enhance product portfolio and has expanded company operations to 22 countries with 200+ pharmaceutical clients (8 of which are in top 10 global list) in just 3.5 years of inception.

About Doceree

How Doceree is addressing healthcare challenges - Interview with Harshit Jain MD, the Founder and Global CEO.

Doceree is a leading global platform dedicated to revolutionizing HCP programmatic messaging with cutting-edge, proprietary data tools. By fostering direct messaging between life sciences brands and HCPs, Doceree enables the delivery of personalized communications through an extensive global network of premium digital platforms. The result is transparent marketing campaign metrics and personalized messaging at scale. To explore how Doceree can transform your healthcare communication, visit www.doceree.com.