We know that a lot has been done in the healthcare industry over the past decade, and things have kept growing over the last few years. We can also say that there has been a revolution in the previous few years, ever since the pandemic came into existence, in the healthcare industry as the resurgence of telehealth became obvious and people started adopting it. Now that we know everyone is offering telehealth services, it is worth noting that new entrants will need to make a niche out of this broad healthcare industry to sustain and grow their business.
That is precisely what Herself Health is doing. We have seen that they are providing primary care to women, which is a niche in itself and restricted to women aged 65 and above, a sub-niche in the women’s niche. Her health is sending the message that niching down is the way to go in the healthcare industry moving forward, as it is evident that not everyone can offer everything.
Herself Health’s founder says, “Women are not feeling heard, and they’re not well served.” She added, “It takes a long time to get an appointment with their doctor, and women feel rushed to tell them everything in 10 minutes. As a result, they don’t feel well cared for and are pushed to the next step without their doctors having the time to really understand what their needs are. And these women have very unique issues.”
She adds that “Women are also more likely than men to be diagnosed with osteoporosis, autoimmune diseases and Alzheimer’s”. Also, she says, “They are less likely to receive a chronic heart disease or stroke diagnosis and therefore not proper treatment”. With its latest round of funding, Herself Health “has plans to expand its footprint in the next 18 months. It will add two more clinics in the Minneapolis-St. Paul region this year and at least one in a new market in 2024” says the founder who declined to comment on the financials.
