Apaly, a Florida-based health tech company providing a direct contracting digital platform for healthcare employers and providers, has raised $2.4 million in a Seed Funding round to scale the business, the company announced on Monday, April 29, 2024.
Led by 412 Venture, a Pittsburgh-based venture capital fund, the funding round included participants across the United States. Apaly intends to use the capital to scale the business by hiring salespeople to expand their market reach and improve the software platform.
Apaly’s Direct Contracting Platform for Healthcare Sector
Incorporated in 2018, the company launched the direct contracting platform in 2019 to enable employers and providers in the healthcare sector to directly contract online. The platform allows self-funded employers and providers to sign up, enter contract rates, and instantly receive or deliver a service.
Its CEO, Dr. Jerry Beinhauer, founded the company through self-funding six years ago. Since then, Apaly has undergone several transformations as it grows.
Dr. Beinhauer founded the company after selling his healthcare data platform, Auronexus. In 2022, it closed a $400,000 funding, boosting its capital. Currently, the company employs 18 people and collaborates with developers across the globe.
About Apaly
Apaly is a Florida-based health tech startup offering a digital direct healthcare contracting platform for employers and healthcare providers across the United States. Based in the Tampa Bay area, the company operated as Appley Health Inc. in its early days. Apaly’s platform features direct contracting, smart contract automation, electronic claim submission, employee engagement, and other enabling features for healthcare employers and providers to connect and directly contract.
Investors
Apaly is funded by a venture capital fund, 412 Venture, Fort Lauderdale-based Florida Community Health Network, Colorado-based First Mile Ventures, and Ikigai Growth Partners.
