It is worth noting that New Zealand-based startup Carepatron just raised funding from Blackbird over its “radically accessible” healthcare platform. Carepatron says that “its product’s users are growing 21% month-over-month to tens of thousands of healthcare teams. Its main markets include the United States, where half of Carepatron’s clients are based, and Europe. While many of its clients are physicians, they also include a wide range of providers, like psychologists, physiotherapists, health coaches, life coaches and dietitians”. The company adds that its “platform has tools for providers to manage their entire practice, including appointments, telehealth consultations, patient records, payments and communicating with other providers in a secure environment. It also has a patient app that lets users see their health records and talk with their providers who use Carepatron”.
Carepatron’s founder says that “even though practitioners around the world work in different ways, traditional healthcare software is usually built with a very specific vertical in mind — for example, for psychologists in California. But Carepatron’s goal is for any provider in the world to be able to use it. One example of its customizability is the ability to create different fields, labels and categories for patient-client records. The next step for the startup is to aggregate data from different kinds of providers around the world and use that to create customized workspaces for them”. He adds, “Imagine you’re starting a new business as a health coach in regional Philippines. You come onto Carepatron. You sign up. We know what health coaches look like in the regional Philippines. We know the kinds of fields and workspace structures they have. Imagine being able to answer a couple of questions and then spinning up a whole workspace.”
Pene, the co-founder of Carepatron, says, “The startup’s user acquisition strategy is entirely product-led and the majority of their users came to Carepatron through word-of-mouth referrals. Another part of its growth is its user community features, which Pene and Frew compare to Sigma, Canva and Notion. Practitioners can build resources and tools inside the platform, including assessments, forms and templates, and share them publicly, generating more engagement as other practitioners use them”.